69.95
1 - 2 Weken
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
- : Malcolm Wright, Jaywant Singh, Robert East, Marc Vanhuele
- : Sage Publications LTD
- : 9781529730838
- : Engels
- : Paperback
- : 376
- : november 2021
- : 676
- : 187 x 233 x 26 mm.
- : Handboek, leswerk; Verkoop en marketing; Voor masteropleiding / doctoraal en vergelijkbaar