Eventmanagement in de praktijk, Event management in practise

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Jan Verhaar Cees Rosman

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Aantal
28.95
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Samenvatting

Samenvatting
Events have become of increasing significance, both from a communicative, cultural and even tourist valuepoint of view. Just think about the large number of events that is organized annually by and within cities and neighborhoods. As a result, a new phenomenon appeared: city marketing. The rise of social media is unstoppable, especially around events. Moreover, in addition to concept development, the 2010 Love Parade disaster in Duisburg has led to special attention to security during events. This book is primarily meant for college teachers and students of Media and Entertainment Management, Event Management, and students from similar fields such as Sports Management and Hotel Management. It is of importance for professionals in these fields as well as for international programs in similar areas.
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Productinformatie

Auteur
Jan VerhaarCees Rosman
Uitgever
Eleven international publishing
Taal
Nederlands
ISBN
9789059316669
Productsoort
Boek
Uitvoering
Paperback
Categorie
BoekenNederlandse boekenBusiness & CommunicatieManagementManagement
Leeftijd
Volwassenen
Verschijningsdatum
5/11/2011
Aantal pagina's
160
Formaat
240 x 170 x 11 mm
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