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The future of shopping - English version

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Jorg Snoeck Pauline Neerman

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Samenvatting

Samenvatting
How will people shop in the future? Why are there so many bankruptcies in the retail sector and so many empty shops in our high streets? What can brands and retailers do to survive?Traditional retail is dead. Economic, demographic and above all technological developments have made it obsolete. The static shop has made way for a multiplicity of different retail forms. Thanks to digitalization, the world has become a single gigantic marketplace.As a result of this revolution, a new type of consumer has been born, who is also producer and retailer. Today, it is the shoppers who determine what a brand stands for and how it presents itself to the public. In a world of change, everything needs to be reinvented.

Productinformatie

Auteur
Jorg SnoeckPauline Neerman
Uitgever
Lannoo Campus
Taal
Engels
ISBN
9789401447294
Productsoort
eBook
Uitvoering
eBook
Categorie
BoekenEngelse boekenBusiness & CommunicatieMarketingMarketing & Sales
Leeftijd
Volwassenen
Verschijningsdatum
11/20/2018
Aantal pagina's
240
Formaat
0 x 0 x 0
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